Nastro Azzurro is a 5.1% alcohol by volume pale lager. Launched in 1963, it is the Peroni Brewery's premium lager brand.[7] The name means "Blue Ribbon" in Italian, in honor of the Blue Riband won by Italian ocean liner SS Rex in 1933.[8] Nastro Azzurro has also sponsored teams in Grand Prix motorcycle racing. In 1997 they sponsored a 125cc Apriliateam with rider Valentino Rossi, who won the championship in that season. In 2000 and 2001 they sponsored a 500cc Honda team, again with Rossi as the rider.
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